The marketing funnel

The marketing funnel is a critical part of any business but what's more important is understanding what part of it you need to be focussed on fixing.

While there are many many variations of marketing funnel in it's simplest and most practical form there is a few primary areas:

Awareness - do people know about you

Consideration - they are considering purchasing amongst other options

Intention - they intend on purchasing with you soon - perhaps there are a few other options left

Purchase - pretty self explanatory

Repurchase - again pretty self - explanatory

All too often it seems that people worry far more about their awareness problem rather than tackling all the other, frankly more valuable parts of the marketing funnel.