For people who need to learn the basics of sales training.
This is about teaching them how to:
Identify the pain
Identify the doubts
Help define the ideal situation
Position themselves as part of the path to the ideal situation
It's also about helping them:
Get over irrational fears about "selling" Wolf of Wall Street style
Stop calling anything "cold calling"
Learn that selling is helping
Learn how to "keep selling"
Learn how to "close that initial sale"
The point of a sales call is always to sell.
How do you sell? Help the other person get on the same page as you about what the answer is and make it work. Ensure they are comfortable with the price, process and result. Identify their pain if you need and go from there.